Your Customers Want
They are your bread and butter, the people who keep the servers humming. Do you
know what your customers find important about their online shopping experiences?
Based on a report done by About.com¹s Melody Vargas called "What Every Retailer
Needs to Know" ask yourself if your web store meets the following criteria.
Privacy Policy
Does your web store have a clear privacy policy for customers' personal information?
Customers want to know that their personal information will be protected from unethical
people.
Return Policy
Does your online store have a product return policy? Is it easy to find on your
web store? Displaying a product return policy inspires trust in your customers,
and saves all of you from nasty surprises and arguments later.
Shipping and Handling
Do you have a clear explanation of shipping and handling fees on your e-commerce
web store? Is there's something unusual about the cost of shipping your products,
let your customer know why.
Online Support
Do you offer online support? Customers want to know that you'll be there if they
have questions or problems. This is especially important for online stores, since
there is no physical address that a customer can visit if he or she needs help.
Easy Checkout
Does your shopping cart software makes it easy for customers to sign up and check
out? Making these processes difficult can cost you sales. If it's too difficult
for customers to buy products from your web store, what's to stop them from clicking
elsewhere?
Variety of Payment Methods
Do you offer a variety of e-commerce payment methods? Most online stores today accept
a variety of payment methods, such as Paypal and Google Checkout, and customers
now expect them.
Have a BV Signature e-commerce professional contact me.