Making Customers Comfortable
Although the internet provides consumers with almost unimaginable new shopping opportunities,
with those opportunities come dangers which many shoppers fear. A study by AC Nielsen
revealed the top security concerns of US online shoppers. Is your web store meeting
your customers' needs in the following ways?
Design and Policies Are Important
Shoppers are afraid of not receiving the items they purchased or receiving items
that turn out to be different than what your web store described. How are you showing
potential customers that your web store is trustworthy, and that they can expect
to get what they pay for? Part of this lies in a well designed web store, that shows
customers you're serious about your business. Also, including clear product return
policies and contact information will quell those fears.
Privacy Concerns
Shoppers are afraid of their e-mail addresses being sold. Who can blame them with
all the spam in our e-mail accounts? Does your web store clearly state that you
will not sell their e-mail addresses to third parties? You don't have to plaster
the information on your home page, but the information should be easily accessible
to shoppers who care.
A Secure Store
Shoppers are afraid that their personal information and credit card information
will be stolen. Is your web store secure? Do you have an SSL certificate for your
website? Taking a little bit of extra time to make sure your web store is safe for
customers will help you make sales in the long run.
Have a BV Signature e-commerce professional contact me.