What is SEO?
So, you've purchased the right shopping cart software and created your fabulous
widget web store. You have blue widgets and green widgets and fat widgets and skinny
widgets. You scored the perfect domain name, www.WidgetsRus.com, and you've got
a beautifully designed e-commerce site that's sure to attract people who are looking
for widgets.
But how are all those widget seeking customers going to find your online store?
How Do Customers Find You?
They may find you through word of mouth. Maybe you mention your new widget web store
on all the widget forums you visit. Maybe you already have a nice customer base
from your widget blog, which you update daily. Maybe you even want to pay for advertising
on Google Adwords to drive traffic to your web store.
Natural Traffic
But advertising online is expensive. It would sure be cheaper and more effective
to drive traffic organically, by optimizing your widget web store through the search
engines.
Accessible to Search Engines
In a nutshell, that's what search engine optimization is. It's the process of creating
or changing your web site or web store to make it more accessible to search engines.
The more accessible your site is to the search engines, the more people will find
it. If your site is not accessible and is buried on page 10 when a possible customer
searches for "Widgets" on Google.com, that customer will never find your store.
If your site is very optimized for the search engines, they will find your store
and display it high up on their lists.
It Takes Time and Work
Search engine optimization is not always easy. It takes time to implement and requires
content building. You will not see results overnight. However, the results will
be worthwhile when widget searchers see your WidgetsRus.com at the top of the list,
instead of your competitors' websites.
Have a BV Signature e-commerce professional contact me.