Building Traffic with Blogging
Once you've selected your shopping cart software and built your new web store, you
need to find customers. Sounds so easy, right? Build a great e-commerce store and
they will come. In reality, building web store traffic takes time, energy and quite
a bit of self-promotion. One way to help build online store traffic is by getting
out and about in the blogosphere.
Create a Blog
The best way utilize the power of blogging to drive sales to your e-commerce store
is by creating one of your own. There are lots of free blogging programs out there
like blogger.com and wordpress.com. Using these free services, you can create your
own blog in a matter of minutes. There are also some pay per blog services. If you
plan to create and manage more than one blog, Typepad.com has a blogging service
that's easy to use and only a few dollars a month.
Link to It!
Once you create your blog, link to it from your web store, and put a reciprocal
link from your blog to your online store. That way if someone does a search on "Widget
blog" he will find your blog and ultimately see the link to your web store. If you
create many interesting posts on your blog, that person may return time and again
to read what you write and may add you to his list of favorite blogs. Blogging is
a great viral marketing tool!
Comments and Community
Another way to take advantage of marketing through blogging is to leave comments
on other people's blogs. Now, you need to careful about this. Bloggers don't like
spam comments. But if you find other blogs that you enjoy reading, leaving comments
will enable other visitors of that blog to see your profile, and they may be tempted
to view your blog as well. This works especially well if you are part of a blogging
community that all writes about a similar subject.
A Fun Tool
Blogging alone probably won't drive to you to the top of the search engines unless
you have an extremely popular blog in a niche market. But it's a great tool to help
with marketing efforts, and it's fun too!
Have a BV Signature e-commerce professional contact me.