ARCmotiv.com is the online division of ARCmotiv Furniture, a brick and mortar business with 20 employees. ARCmotiv.com sells fine modern furniture from designers such as Mies Van der Rohe, Harry Bertoia and Eero Saarinen.
“What has gone well is the online infrastructure we selected.”
The company has enjoyed selling this group of products locally for years, but is in a limited market. They have recently launched their new web store using BV to share their furniture with a much wider range of customers.
ARCmotiv.com sets itself apart from its competition with the ability to show the many options and configurations that are available in the market. BV’s unlimited products and attributes make this possible, along with its flexibility and ease of customization. Some custom functionality from Avecom Ltd. has allowed ARCmotiv.com to display the full upholstery range and configurations of furniture collections intuitively and cleanly for customers.
As their online venture takes ground, ARCmotiv.com’s Matthew Wilson anticipates that marketing will be the company’s biggest challenge. He says, “What has gone well is the online infrastructure we selected.”