Good Magazines for Online Retailers
Before you build an online store, it's important to research your market. Building
the store is the easy part, compared to making sure that you understand your market
and the marketplace. One way to gather research about online retailing is by reading
magazines dedicated to the subject. There are several magazines dedicated to online
retailing, as well as many other more general magazines that will help you get started.
Practical Ecommerce is one such magazine. It's chock full of online retailing advice
on subjects as diverse as search engine optimization, shopping carts, usability,
pay per click advertising, customer conversion and product sourcing. You can subscribe
online for both print and digital versions.
Internet Retailer is another valuable magazine for the e-commerce merchant. Internet
Retailer's website provides daily news about what's going on in the e-commerce world.
It provides case studies that you can learn from and explores a variety of e-commerce
topics such as using e-mail to boost conversion rates, search engine spiders and
holiday traffic and sales. For general reading about building a business, an aspiring
merchant should check out Entrepreneur magazine. Entrepreneur often has great articles
for online retailers, as well as inspirational stories about successful business
owners and tips and tricks for business owners.
As G.I. Joe used to say, knowing is half the battle! So learn now and reap the benefits
later!
Roxanne Grandis is a Creative Director with BV Software, makers of the award winning BV Commerce Shopping Cart Software and other ecommerce related products. Roxanne has created content for some of the largest online stores including Godiva.com, Carolee.com and Ragu.com.
She holds both a Master of Teaching and Master of Fine Arts in Creative Writing
from NYU.